Community Outreach

Maximize, Negotiate, and Measure

"We cannot live only for ourselves. A thousand fibers connect us with our fellow men." -Herman Melville

Credit unions have historically been superstars when it comes to supporting local events, charitable causes, and even the grade school Little League teams. Where we often struggle, however, is in the area of maximizing and measuring these events. What is our ROI? We can shoot for a win-win relationship, even when sponsoring charitable events. Julie will share ideas on how to utilize rock star negotiation skills, maximize every dollar you spend on sponsorships, and most importantly, build some metrics around these outreach efforts. Spending time focusing on this area will maximize your investment, provide new growth opportunities, as well as great stories for you to share about how you make a difference in your community.

  • How to evaluate existing sponsorships and community outreach activities
  • The less is more approach
  • Leverage activities to drive in business
  • Build in metrics
  • Add ‘legs’ to every event
  • Utilize creativity to generate buzz
  • The power of telling your story